29 March 2007

About Xango


XanGo, LLC, an international multi-level marketing company based in Utah was founded in 2002. Its sole product is a multi-fruit beverage called XanGo Juice promoted as a dietary supplement.The juice is made using a proprietary formula containing an unspecified amount of mangosteen juice which includes extracts of xanthones from the fruit's rind.

Privately held and founded in October, 2002, XanGo, LLC International sells XanGo Juice mainly using a nine-layer multi-level marketing structure.

The company has stated that its 2003 sales were $40 million, increasing to $150 million in 2004. In February 2006, the company reported 2005 sales more than twice those of 2004.

In June 2006, the company said it had 350,000 distributors in 13 markets, with a goal to have $1 billion in annual sales by 2009. In July, the company told the Federal Trade Commission that there were "roughly 500,000 distributors worldwide", and in November, it reported having more than 600 employees at its Lehi headquarters and more than 500,000 independent distributors in 15 international markets.

In November 2006, the company became the official corporate sponsor of the Real Salt Lake, a MLS soccer team based in Salt Lake City, Utah for four years, at a cost of between $500,000 and $1 million per year. Also in 2006, XanGo made a 5-year, $1 million grant to an Orem, Utah arts council for renovating and operating what is now called the "XanGo Grand Theater".

The company said in July 2006 that it gives 5 to 7 percent of its net profits to charity. (As a privately held company, it does not publish its financial statements.)

XanGo Juice is a blend of mangosteen aril juice with those of eight other fruits: apple, pear (juice and purée), grape, blueberry, raspberry, strawberry, cranberry and cherry.

Marketing materials used to promote XanGo juice indicate more than 20 human health benefits, among which are "anti-inflammatory," "anti-microbial," "anti-fungal," "anti-viral," "anti-cancer," "anti-ulcer," "anti-hepatotoxic," "anti-rhinoviral," and "anti-allergic". Promotional literature for the product cites antioxidants from the inedible rind of the fruit as providing health benefits.

On its website, after stating that "Research shows xanthones (main component of XanGo juice) possess potent antioxidant properties that may help maintain intestinal health, strengthen the immune system, neutralize free radicals, help support cartilage and joint function, and promote a healthy seasonal respiratory system.

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